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@article{193441,
        author = {Dr. E. Renuga},
        title = {Consumers’ Attitude Towards Organic Food: An Overview},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {378-381},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193441},
        abstract = {The global consumer perceptions of organic food have been greatly impacted by the increased understanding of environmental sustainability, food safety, and health. An major market niche in the agri-food industry is organic food, which is produced without the use of artificial fertilizers, pesticides, genetically modified organisms (GMOs), or chemical additives. An overview of consumer attitudes regarding organic food is given in this paper, along with an analysis of the factors influencing customers' intentions to buy, their consumption patterns, and market expansion. In order to comprehend the psychological and socio demographic elements influencing customer perceptions, the study integrates theoretical viewpoints such as the Theory of Planned Behavior and Value-Belief-Norm theory. Important factors are thoroughly examined, including price sensitivity, availability, socio cultural impacts, health consciousness, environmental concern, food safety awareness, and certification trust. In the context of developing economies like India, emerging themes like eco-labeling, digital marketing, government assistance programs, and the incorporation of sustainability frameworks are examined. The study comes to the conclusion that although consumers generally have a positive opinion toward organic food, situational and financial limitations have an impact on actual purchasing behavior. To increase the uptake of organic food, strategic interventions incorporating supply chain management improvements, clear certification processes, and awareness campaigns are crucial.},
        keywords = {Organic Food, Consumer Attitude, Purchase Intention, Health Consciousness, Environmental Concern.},
        month = {March},
        }