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@article{193472,
        author = {Ms. Hetal Tanna and Dr. Kairvi Rathod},
        title = {Decision-Making under Scarcity: A Bounded Rationalit Approach to the Financial Behavior of Small Business Proprietors},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {513-519},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193472},
        abstract = {Small business owners usually have to make important financial decisions like borrowing, investing, or allocating resources while working under realistic constraints like time, information, and capital. It is necessary to comprehend how these elements affect decision-making in order to develop useful and motivating financial frameworks.
In order to explain how financial decisions arise under such constraints, this paper takes a Bounded Rationality (BR) stance. Small business owners frequently use experience-based shortcuts and practical judgment to make decisions that are practical and effective in their situation rather than striving for fully optimized solutions. This search for a "good enough" or satisfying solution is an example of adaptive and context-sensitive reasoning.
The study suggests a conceptual model that incorporates Perceived Behavioural Control (PBC) in order to give empirical significance to this viewpoint. According to the model, people's sense of control affects how they process information and make decisions when they perceive more external constraints, such as time constraints, uncertainty, or resource scarcity. When they feel less in control, they are more likely to use effective, experience-based decision- making techniques that allow for prompt and useful results.
This framework gives researchers a methodical approach to studying financial decision-making in limited settings and offers useful information for support and policy systems. Interventions can be created to offer concise, understandable, and practical advice that is in line with the actual decision- making situations that small business owners encounter by acknowledging how context shapes decisions.},
        keywords = {Bounded Rationality, Decision-Making under Constraint, Perceived Behavioural Control (PBC), Scarcity, Small Business Finance},
        month = {March},
        }