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@article{193566,
        author = {Liya thansni and kavyasri and Rakshitha N M and Ms Nivedha S},
        title = {THE IMPACT OF SHORT-FORM CONTENT EXPOSURE ON ATTENTION SPAN AND IMPULSE CONTROL IN YOUNG ADULTS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1066-1068},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193566},
        abstract = {The rapid expansion of short-form digital media has transformed the cognitive environment of young adults. Platforms such as TikTok, Instagram, and YouTube promote brief, highly stimulating content designed for continuous scrolling and immediate gratification. While these platforms enhance accessibility and engagement, concerns have emerged regarding their impact on attention span and impulse control. Drawing from cognitive psychology and neuroscience, this article examines how repeated exposure to rapid, reward-based digital stimuli may shape attentional processes and self-regulation in young adults. Empirical studies are cited to substantiate claims regarding attentional fragmentation, reward conditioning, and executive functioning outcomes.},
        keywords = {Short-Form Content, Attention Span, Impulse Control, Young Adults.},
        month = {March},
        }