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@article{193786,
        author = {Prem Mahesh Gudlamani and Vinay Darbi},
        title = {“A Study on The Genuinity of “Reels” VS “Stories” VS “Feed Posts” in Ad Content},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1501-1505},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193786},
        abstract = {This study examines the perceived authenticity of advertisements on Instagram, focusing on three major formats: Reels, Stories, and Feed Posts. The research aims to compare how users perceive genuineness across these formats and to analyze the impact of authenticity on engagement, trust, and purchase intention. A quantitative research design was adopted using a structured online questionnaire distributed through Google Forms, with a sample size of 114 respondents. Statistical tools such as t-test and regression analysis were used for data analysis.
The findings reveal that Stories are perceived as the most authentic, Reels as the most engaging, and Feed Posts as more promotional in nature. Significant differences were found in authenticity perception among the formats. However, regression results indicate that while authenticity positively influences trust, it does not strongly affect purchase decisions. The study concludes that ad format plays an important role in shaping authenticity perception, but consumer buying behavior is influenced by multiple factors beyond advertising alone. Transparent and ethical marketing practices are essential for building long-term consumer trust.},
        keywords = {Instagram Advertising, Advertisement Genuineness, Consumer Perception, Social Media Marketing, Buying Behavior, Instagram Reels, Instagram Stories, Feed Advertisements.},
        month = {March},
        }