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@article{193846,
        author = {Mr.Rushikesh Vinayak Dharmadhikari and Dr.Nilesh Uttamrao Bankar},
        title = {NAVIGATING THE EDTECH MARKET: A LITERATURE REVIEW ON DLMS MARKETING AND STRATEGIC DIFFERENTIATION},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {2105-2112},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193846},
        abstract = {The inquiry presents a pilot evaluation from a doctoral study on digital learning management systems in Pune, Nashik, and Ahilyanagar. With Maharashtra aligning with educational modernization, the study examines competitive success factors among software providers using a sample of 116 stakeholders. The methodology combines quantitative surveys from parents and faculty with insights from institutional managers. Early find-ings indicate a positive correlation between brand out-reach and market penetration, while internal firm as-sets show high parity, diminishing their role as differ-entiators. Institutional loyalty depends more on admin-istrative integration than mere user satisfaction. This report outlines a roadmap for the full-scale Ph.D. re-search, ensuring stable and applicable conclusions for the regional schooling clusters.},
        keywords = {Organizational Commitment, Ahilyanagar District, Digital Learning Management Systems, Pilot Study, Marketing Mix, Resource Based View, EdTech},
        month = {March},
        }