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@article{193891,
        author = {Rajinder Singh Maan and PROF. AKASH M S},
        title = {A Study of The Effect of Media on the Consumers Buying Decision},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {2198-2218},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193891},
        abstract = {All the Organisations are dependent on the consumers, i.e., those entities that finally consume the produce and use the product for their use. They are real drivers of the market, even though scattered, but more effective to bring the change in the market. With the evolution of Industry 4.0, the complete scenario of the industry has change. With the advent of Internet and browsing, the virtual world has over shadowed the real physical market space. In this scenario with the environment the human perception, cognition and psychology is being drastically affected [Philip Kolter el. al 2021]. The project objective is to study the effect of social media on the psychology, behaviour and decision making of the end consumers. In the growing electronic media, the consumers are more exposed to the contents, which not only effect the buying behaviour, but also effect the decision-making and selection of the products. The companies need to understand the whole process of Consumer Decision making criterion. Based on that they make their marketing strategies and product development. In the earlier research works, researchers has developed lot of consumer decision-making models. It is not necessary that the older models fit in today’s high-tech social media interventions. This paper will analysis the old models for the study of the consumer decision-making process, which will help the readers and implementers to improve their market strategies and product placements [Diksha Panwar et al. 2019].},
        keywords = {Marketing, Sales, Consumer, Decision Making, Market strategy, Product-mix, Media, social media, Industry 4.0, Internet, Manufacturing, human psychology, product life cycle, etc.},
        month = {March},
        }