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@article{193969,
        author = {Jaskirat kaur},
        title = {Emotional branding: A strategy to Touch consumer Sentiments},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {2456-2459},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193969},
        abstract = {In an era of cut-throat competition, traditional branding-based benefits of products has become incapable to sustain consumers. Emotional branding has emerged as a strategic weapon that enables business to connect with consumers at a psychological and emotional level and position themselves differently in a crowded marketplace by building brand loyalty. This research paper examines the concept of emotional branding, its significance as a strategic tool to influence consumer sentiments, shape brand perception, and foster long-term brand loyalty and gain market success.},
        keywords = {Emotional, Sentiments, psychological, position, Loyalty.},
        month = {March},
        }