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@article{194068,
        author = {Mr. K.GOWSIGAN and Dr. S. SAMBATH KUMAR},
        title = {A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {2284-2287},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=194068},
        abstract = {This study examines the online buying behaviour of consumers towards electronic gadgets with special reference to Coimbatore city. The rapid growth of the internet and e-commerce platforms has significantly changed the purchasing habits of consumers. Online shopping provides convenience, wider product choices, price comparison, and easy access to information, which influence consumers to prefer digital platforms for purchasing goods. 
The main objectives of the study are to identify the key factors influencing online buying behaviour, to understand the types of goods and services preferred by consumers in online purchases, to analyze generation-wise preferences for online buying, and to identify the problems faced by customers while shopping online. The research adopts a descriptive research design, and both primary and secondary data sources were used. Primary data were collected through a structured questionnaire from 104 respondents in Coimbatore who are familiar with online shopping for electronic gadgets. Statistical tools such as percentage analysis, chi-square test, and correlation were used to analyze the data. 
The study highlights that convenience, product variety, pricing, and accessibility are major factors encouraging online purchases, while issues such as product quality, delivery delays, and security concerns remain challenges for consumers. The findings of the study help e-commerce companies understand consumer preferences and improve their online marketing strategies and service quality.},
        keywords = {Online Shopping, ConsumerBehaviour, Electronic Gadgets, E-commerce, Customer Preference.},
        month = {March},
        }