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@article{194071,
        author = {Mr. N. Sathish and Mrs. K. S. Shymili},
        title = {A STUDY ON E-BANKING AWARENESS AND SECURITY AMONG RURAL CUSTOMERS (With Special Reference to Coimbatore District)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {2249-2251},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=194071},
        abstract = {Electronic banking (E-banking) has transformed the traditional banking system by providing convenient and faster financial services through digital platforms. With the rapid growth of technology and internet penetration, banking institutions are encouraging customers to adopt online banking services such as mobile banking, internet banking, Automated Teller Machines (ATM), and digital payment systems. However, the level of awareness and understanding of these services among rural customers is still developing.
This study focuses on examining the level of awareness and security perception of rural customers towards E-banking services in Coimbatore district of Tamil Nadu, India. The research aims to identify the extent of knowledge, usage pattern, and security concerns related to electronic banking among rural customers. The study also explores the challenges faced by rural users in adopting digital banking services.
Primary data were collected from respondents using a structured questionnaire, and the collected data were analyzed using appropriate statistical tools such as percentage analysis and other analytical methods. The findings of the study help in understanding the level of awareness and security perceptions among rural customers. The study also suggests measures to improve awareness and enhance trust in E-banking services among rural populations.},
        keywords = {E-banking, Awareness, Security, Rural Customers, Digital Banking, Financial Inclusion.},
        month = {March},
        }