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@article{194518,
        author = {Gopalakrishnan.K and Dr.G.Venkatesan and Dr.R.Ramesh and Dr.A.Mahadevan},
        title = {A study on consumers' buying behaviour towards online shopping in salem district},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {5572-5574},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=194518},
        abstract = {This study examines consumers' buying behavior towards online shopping in Salem District, Tamil Nadu, India. With the rapid growth of e-commerce in India, understanding local consumer preferences, challenges, and influencing factors is crucial. Data was collected through a survey of 200 respondents from urban and rural areas in Salem, focusing on demographics, perceptions, and barriers to online shopping. Key findings indicate that convenience, product variety, and trust significantly influence buying decisions, while concerns over delivery and payment security act as deterrents, particularly in rural areas. The study highlights the role of digital infrastructure and socio-economic factors in shaping behavior. Recommendations include improving last-mile delivery and building consumer trust to enhance online shopping adoption.},
        keywords = {Online shopping, Consumer behavior, Salem District, E-commerce, Rural consumers},
        month = {March},
        }