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@article{194562,
        author = {Pranay Umesh Ladhe and Amol Kumar},
        title = {Design for Social Media: A Critical Study on E-Banners for Hotel Promotion in the Indian Luxury Hospitality Sector},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {4350-4359},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=194562},
        abstract = {This paper discusses how social media e-banner design can be used to market the hotel in the Indian luxury hospitality industry. The research question of the paper is that although social media communication, online reviews, brand narratives, and luxury positioning is a well-researched topic, little focus has been placed on the micro-design of hotel e-banners as a very specific form of promotion. The visual communication logic and the theory of hospitality branding are combined in the study that examines the effects of colour, typography, imagery, layout simplicity, cultural symbolism, and visual coherence in influencing the perceived luxury, brand recall and intention to engage. The research design assumed a descriptive and analytical design. The main information was collected with the help of a structured questionnaire questionnaire that was distributed amongst 100 social-media users, who are already aware of the luxury travel content, and the information was qualitatively interpreted with the help of observing the chosen banners of the leading Indian luxury hotels brands. The results show the continuously positive attitude to experience-oriented, visually disciplined, and mobile friendly banners. Quality of imagery, simplicity of layout and premium colouring became particularly potent as parameters of creating positive perception. A positive response to a reserved use of heritage and cultural cues by the respondents also affirm that digital luxury communication in India can be favored in case authenticity is justified by modern visual refinement. The conclusion of the paper is that e-banners are not to be viewed as decorative inserts but an instrument of strategic branding that is rather compact and promotes the formation of impressions prior to the occurrence of further interactions.},
        keywords = {social media, e-banners, luxury hotels, hospitality branding, visual communication, digital marketing, India.},
        month = {March},
        }