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@article{194586,
        author = {Anindita Barua and Dr Abhinav Mishra},
        title = {Factors Influencing the Adoption Of Green Practices in Indian Hotels},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {4843-4848},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=194586},
        abstract = {The Indian hospitality sector is getting booming fast, and this is contributing to the growth of tourism as well as the economy of India. Nonetheless, hotels have a high energy, water and other natural resource use which makes their operation to have significant environmental effects. Hotels are slowly being environmentally responsible in response to the growing environmental impacts and a high demand on sustainable tourism. This paper discusses the major issues that impact the implementation of green practices of Indian hotels. The study has a quantitative descriptive and analytic design with survey data being gathered on the hotel managers and employees. The results indicate that regulatory pressure, customer demand, cost savings potential, management commitment has a big impact on the adoption of green practices whereas high initial investment cost, poor technical expertise, and employee awareness are obstacles. The paper concludes that there is a need to increase the policy support, training and financial incentives to ensure sustainable practices of hospitality in India.},
        keywords = {Green hotels, Sustainable hospitality, Environmental management, Hotel industry, India, Green practices adoption.},
        month = {March},
        }