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@article{194675,
        author = {Khushboo Salvi and Khan Aaysha Kallan Nikht and Dr. Paresh Patel},
        title = {Impact of brand loyalty programs on chemist' stocking preference},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {5198-5206},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=194675},
        abstract = {- Brand loyalty programs have become an important tool in the pharmaceutical industry. They directly affect chemists’ stocking choices. By offering rewards like discounts, cashback, and points, these programs motivate chemists to focus on specific brands. This leads to more visibility, repeat sales, and better patient adherence. With the growth of digital platforms, gamification, and AI-driven solutions, loyalty initiatives are changing the way chemists engage and make inventory decisions based on consumer demand.
This study shows that loyalty programs are not just promotional tools. They are essential for maintaining market share and strengthening relationships between brands and chemists. Through literature review, industry analysis, and primary research, the findings show that successful loyalty initiatives improve supply chain efficiency, build trust, and create a competitive edge over generics and online pharmacies. Ultimately, loyalty programs are beneficial for both pharmaceutical companies and chemists. They highlight the programs' importance in the changing healthcare retail landscape.},
        keywords = {},
        month = {March},
        }