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@article{194864,
        author = {Janhvi Yadav and Dr. Snigdha Singh},
        title = {Investment Awareness and Saving Behaviour Among College Students in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {5676-5678},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=194864},
        abstract = {Financial literacy and investment awareness have gained significant importance in recent years, particularly in developing economies like India. With increasing access to financial markets and digital platforms, individuals are required to make informed financial decisions. College students represent a crucial segment of the population as they are at the initial stage of their financial journey and begin forming long-term financial habits.
This study aims to examine the level of investment awareness and saving behaviour among college students in India. It also explores the influence of financial education, family background, peer influence, and digital platforms on financial decision-making. The research is based on primary data collected through a structured questionnaire from 60 respondents.
The findings indicate that while a majority of students possess basic awareness of investment options and demonstrate saving behaviour, a smaller proportion actively engage in investments. The study highlights the gap between financial awareness and actual financial practices. It suggests the need for improved financial education programs to enhance practical knowledge and promote responsible financial behaviour among students.},
        keywords = {Financial Literacy, Investment Awareness, Saving Behaviour, College Students, Financial Education, India},
        month = {March},
        }