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@article{195098,
        author = {Prerna Arvind Patil and Anuch Ninad Bhavsar and Dr. Paresh Patel},
        title = {Consumer Perception Towards Online And Offline Pharmacy In Vadodara},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {7022-7028},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=195098},
        abstract = {The pharmaceutical retail sector in India is undergoing a significant transformation, marked by the coexistence of traditional brick-and-mortar pharmacies and the rapid growth of digital e-pharmacy platforms. This study presents a comprehensive analysis of consumer perceptions, preferences, and decision-making factors within the urban setting of Vadodara, Gujarat. Adopting a descriptive cross-sectional research design, data were collected from 250 adult respondents through a structured survey. The study examines key variables such as convenience, price sensitivity, trust in clinical quality, and digital literacy. Statistical analyses, including Chi-square tests, multiple linear regression, and paired-sample t-tests, were employed to identify significant patterns and differences in channel usage. The results indicate that although online pharmacies are valued for their efficiency and transparent pricing, offline pharmacies continue to hold a dominant share (47.2%), largely due to strong consumer trust and the advantage of immediate access to medicines. Quick service emerges as the primary factor influencing loyalty toward offline stores, while concerns regarding delivery delays and product authenticity remain major barriers to the adoption of online platforms. Additionally, the findings reveal a statistically significant preference (p < 0.001) for integrated service models, suggesting a shift toward a more combined retail approach. The study concludes by offering strategic recommendations to help pharmaceutical stakeholders adapt to evolving consumer expectations in an increasingly digital healthcare environment.},
        keywords = {Pharmaceutical Retail, E-Pharmacy Adoption, Consumer Perception, Vadodara Healthcare Market, Retail Pharmacy Loyalty, Digital Health Transformation.},
        month = {March},
        }