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@article{195280,
        author = {Prakhar Mishra and Hiten Chavda and Prof. Mayuri Pawar},
        title = {To Study Consumer Perception and Acceptance of E-Pharmacy over Traditional Pharmacy},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {7833-7841},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=195280},
        abstract = {This study explores the factors that shape the perception and acceptance of e-pharmacies compared to traditional pharmacies. This is significant as the healthcare industry is undergoing a paradigm shift due to the development of digital technology. The research study was descriptive in nature, and the main data was collected from 200 respondents in Vadodara, Gujarat state of India, through a structured likert scale questionnaire. The results have revealed that there is a significant market awareness of 85%, but there is a definite "Trust Gap." The T-test result has revealed that, although Convenience (Mean=4.39) and Affordability (Mean=4.10) are perceived positively, Trust (Mean=2.80) is a definite concern as it is below the midpoint. The regression result (R2=0.982) has revealed that Convenience is the most important factor, followed by price and trust. The behavioural data has revealed that 65% of the respondents prefer a "Hybrid" model, where they will use both types of pharmacies depending on the urgency of their needs and the type of drug. The conclusion of this study is that although e-pharmacies have successfully marketed the convenience aspect, they are struggling with the trust aspect. In order to achieve complete market acceptance, the service providers must change their focus from discount-oriented strategies to trust-building strategies such as digital consultations with pharmacists and adherence to regulations. This will help alleviate consumer concerns about the authenticity of medications.},
        keywords = {E-pharmacy, Consumer Perception, Traditional Pharmacy, Healthcare Digitalization, Trust, Convenience, Acceptance Model.},
        month = {March},
        }