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@article{195458,
        author = {Dr. Suheel and Dr. Nirmala N.},
        title = {An Empirical Investigation of customer’s perspective towards Amazon shopper in Mysore City},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {515-521},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=195458},
        abstract = {Digital India is the upshot of many innovations and technological advancements keep the customer on top of the scale of change and ensure their preferences wide variety of products and services is touch point’s where the consumer is spending their time on internet-based shopping. In spite of high penetration rate of internet and high population the contribution of online shopping has been increased. it is imperative to attract new customers and increase customer’s retention and to achieve these objectives it is crucial to implement online shopping. The main objectives of this study is to highlight the demographic profile of Amazon shopping customers in Mysuru City and to assess the major reasons for customers chosen Amazon shopping and also analyzes the customer satisfaction level related goods and services provided by the Amazon shopping. Finally this paper examines the main problems faced by customers related to Amazon shopping. The present study has been collected from primary data was collected on the basis of questionnaire, the population or sample size for study was only 150 customers of Amazon online shoppers. For the purpose of analysis of data based on normality test applied for parametric tests such as, mean, standard deviation, one sample t - test etc. Finally this study results majority of the customers are opined that Amazon are the major digital shopping sites used to buy the different categories of product and also quantity issues of products and difficulties in e-payments are the major problems faced by customers through Amazon shopping sites in India.},
        keywords = {Digitalization, On-line shopping, Amazon, Customer Services.},
        month = {April},
        }