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@article{195878,
        author = {Julie P. Lazar and Anila C.},
        title = {Financial Performance of Leading Automobile Companies in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {948-953},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=195878},
        abstract = {Automobile sector plays a pivotal role in progress of Indian economy. With the opening up of the Indian economy in 1991 there has been considerable increase in number of players in the sector. Though the sector is currently progressing with strong long-term positive forecasts, the industry is facing several challenges on account of increasing costs of inputs, BS6 norms, entry of electric vehicles and policy changes time to time. The modern-day need for shift towards advanced technologies impacts profitability and calls for increased investment in research and development. Considering the sales, profits, and increased asset base- Maruti Suzuki, Mahindra and Mahindra, Bajaj Auto and Tata Motors are the major players in Indian market. The firms should consider and undertake innovations with emphasis on cost management, sustainability and technological progress to overcome the challenges and attain further progress in the Indian automobile scenario.},
        keywords = {automobile, Tata Motors, Maruti Suzuki India Ltd, Mahindra and Mahindra Ltd., Bajaj Auto Ltd},
        month = {April},
        }