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@article{196651,
        author = {Mr. Bhavar Sagar Sanjay and Chaudhari Madhuri Rajendra and Sarvesh Kumar},
        title = {EPR – CONSTRAINED IN INDIAN MARKET},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {3958-3962},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196651},
        abstract = {The implementation of Extended Producer Responsibility (EPR) in the Indian market represents a critical shift toward a circular economy, yet it remains significantly constrained by systemic, regulatory, and infrastructural bottlenecks. This research investigates the multi-dimensional challenges hindering EPR effectiveness in India, particularly following the 2026 Plastic Waste Management (Amendment) Rules. Using a qualitative approach supported by stakeholder interviews and a systematic review of current policy frameworks, the study identifies that while the Central Pollution Control Board (CPCB) has tightened compliance through centralized portals and mandatory recycling targets, the market suffers from a fragmented informal waste sector and a lack of standardized traceability mechanisms. Key constraints identified include the financial burden on MSMEs, the scarcity of high-quality recycled feedstock, and the "leakage" of waste into unorganized channels that bypass official documentation. Furthermore, the 2026 withdrawal of End-of-Life (EOL) certificates for meeting recycling targets has intensified pressure on Brand Owners to secure genuine recycling credits. The findings suggest that for EPR to move beyond mere "paper compliance," India must integrate the informal sector into the formal value chain, invest in regional recycling infrastructure, and harmonize state-level enforcement to eliminate geographical disparities. This study provides actionable insights for policymakers and industry leaders to optimize EPR strategies within the evolving South Asian regulatory landscape},
        keywords = {Circular Economy; Central Pollution Control Board (CPCB); EPR Authorization; Informal-Formal Linkages; MSME Sustainability; Plastic Waste Management (PWM) Rules 2026; Producer Responsibility Organizations (PRO); Reverse Logistics Infrastructure; Traceability and Blockchain; Waste Governance.},
        month = {April},
        }