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@article{196703,
        author = {Md Shahid Raja},
        title = {“The Study on the impact of eco-friendly packaging on consumer behavior”},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {11},
        pages = {5028-5032},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=196703},
        abstract = {The increasing concern over environmental sustainability has led to a growing emphasis on eco-friendly packaging across industries. Traditional packaging materials, especially plastics, have contributed significantly to environmental pollution, waste accumulation, and resource depletion. In response, eco-friendly packaging has emerged as a sustainable alternative, designed to minimize environmental impact through the use of biodegradable, recyclable, and compostable materials.
This study focuses on analyzing the impact of eco-friendly packaging on consumer behavior in the Indian market. It examines how sustainable packaging influences consumer awareness, perception, purchase intention, and overall satisfaction. The research highlights that modern consumers are becoming more environmentally conscious and are increasingly preferring products that align with their values of sustainability and social responsibility.
The study is based on both primary and secondary data, including surveys and literature review, to understand consumer attitudes and market trends. The findings indicate that eco-friendly packaging positively affects brand image, customer trust, and buying decisions. However, factors such as higher cost, limited availability, and lack of awareness create a gap between positive consumer attitudes and actual purchasing behavior.
Overall, the research concludes that eco-friendly packaging is not only an environmental necessity but also a strategic marketing tool that can enhance competitive advantage for businesses. The study provides valuable insights for marketers, manufacturers, and policymakers to promote sustainable packaging practices and encourage responsible consumer behavior.},
        keywords = {},
        month = {April},
        }