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@article{200583,
        author = {Pari Achsah and Dushyanth Bhandary and DR. Sadiya Nair. S},
        title = {Corporate Crisis Management & Ethical Responsibility in Aviation},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {1417-1421},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=200583},
        abstract = {This white paper analyzes corporate crisis management and ethical responsibility in the aviation industry, with a primary focus on risk governance failures such as those surrounding the Boeing 737 MAX. Drawing on a range of case studies, including Southwest Airlines Flight 1380 (2018), AirAsia Flight QZ8501 (2014), Singapore Airlines Flight SQ321 (2024), and Qantas Flight QF32 (2010). This paper examines governance frameworks, the role of ethical leadership during crises, the impact of communication strategies on stakeholder confidence, and actionable steps to sustain long-term organizational trust.
Key findings demonstrate that inadequate transparency, weak board oversight, and the prioritization of profit over safety represent systemic vulnerabilities that can precipitate major operational and reputational crises. Conversely, aviation companies that responded with timely, transparent, and empathetic communications, supported by strong internal governance structures that were better positioned to rebuild public confidence and retain regulatory goodwill.
This paper concludes with a set of targeted recommendations for corporate leaders, boards, regulators, and communications professionals, emphasizing the critical importance of ethics-first governance, proactive risk disclosure, and stakeholder-centered crisis communication.},
        keywords = {Corporate Crisis Management, Aviation Safety Governance, Ethical Leadership, Stakeholder Communication, MCAS (Maneuvering Characteristics Augmentation System), Board-Level Oversight, Risk Transparency, Crisis Communication Protocols, Reputational Trust, Regulatory Compliance, Safety Culture, Executive Accountability, Whistleblower Protection, Post Crisis Audits},
        month = {May},
        }