Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{200736,
        author = {D Divya},
        title = {Multidimensional Attitudes of Young Adults’ Digital Gadget Usage: An Empirical Analysis of Demographic Differentials in Coimbatore},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {1442-1446},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=200736},
        abstract = {Background: Digital gadgets have become an integral part of young adults' daily lives, yet concerns about addiction and its demographic differentials remain underexplored in the Indian context.
Aim: To empirically analyze the multidimensional attitudes of young adults towards digital gadget usage based on demographic differentials in Coimbatore.
Methods: A quantitative, cross-sectional research design was employed. Data were collected from 500 young adults aged 18 -30 years using a structured questionnaire measuring four attitude dimensions: Perceived Benefit Attitude, Emotional Reliance Attitude, Compulsive Engagement Attitude, and Job-Driven Attitude. Independent samples t-tests were used to analyze differences based on gender and marital status.
Results: Gender significantly influenced only Compulsive Engagement Attitude (t = 3.410, p = 0.001), with males (M = 3.7000) showing higher compulsive engagement than females (M = 3.4393). No significant gender differences were found for Perceived Benefit, Emotional Reliance, or Job-Driven attitudes. Marital status significantly influenced Perceived Benefit Attitude (t = -2.909, p = 0.004), with married respondents (M = 4.0615) reporting higher perceived benefits than single respondents (M = 3.7362).
Conclusion: Demographic factors selectively influence digital attitudes. Compulsive engagement is gender-sensitive, while perceived benefits are marital status-sensitive. These findings have implications for targeted digital wellness interventions.},
        keywords = {Digital gadget addiction, young adults, gender differences, marital status, compulsive engagement, perceived benefit},
        month = {May},
        }