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@article{202430,
        author = {SUJATA CHAHAR and VARUNESH CHATURVEDI},
        title = {FORMULATION AND EVALUATION OF A HERBAL FACE SERUM CONTAINING WITHANIA SOMNIFERA AND CITRUS SINENSIS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {6812-6819},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=202430},
        abstract = {Herbal cosmetics are becoming increasingly popular owing to their natural composition, fewer adverse effects, and diverse skin benefits. The present study focused on developing and accessing a potent herbal face serum formulated with extracts of Ashwagandha (Withania somnifera) and orange peel (Citrus sinensis). The stable serum was successfully prepared by blending Aloe Vera gel, glycerin, jojoba oil, rose water, vitamin E, and distilled water with an appropriate emulsifier and preservative using a straightforward mixing and emulsification technique. The final product appeared whitish with a refreshing herbal-citrus fragrance. It exhibited a smooth, lightweight consistency with excellent spreadability, skin-compatible pH, and no signs of irritation. The serum demonstrated good physical stability and imparted a feeling of deep hydration, softness, freshness, and radiant glow after application. This formulation harnesses the synergistic antioxidant, anti-inflammatory, brightening, and moisturizing benefits of Ashwagandha and Orange peel extracts, making it a safe and effective natural option for daily skincare use.},
        keywords = {Herbal face serum, Ashwagandha extract, orange peel extract, Withania somnifera, Citrus sinensis,},
        month = {May},
        }