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@article{205964,
        author = {Latika Goel},
        title = {UNDERSTANDING THE IMPACT OF COGNITIVE BIAS, ATTITUDE AND SOCIAL INFLUENCE},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {1},
        pages = {9198-9207},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=205964},
        abstract = {In order to progress as an advanced society, this research work has an objective to foster the wellbeing of our cognitive health and to be able to understand the importance of social influence and how it can impact us constructively and how it can impair our growth.
The research work has been initiated to generate an understanding of the various Cognitive Biases that lead to impact our ATTITUDE and how SOCIAL INFLUENCE impacts our DECISION-MAKING ABILITIES through Group Polarisation and Herd Mentality.
This research work illustrates that COHESIVENESS which is considered to be a strong and defining adjective behind the success of any group can equally be the reason behind their failure when it invites lack of vision due to no-inclusion of novel ideas in group decisions.},
        keywords = {},
        month = {June},
        }