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@article{209053,
        author = {MS.Divine Wisdom},
        title = {A Study on the Impact of Artificial Intelligence Applications on Customer Perception in the Banking Industry: With Special Reference to Greater Chennai},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {5},
        pages = {619-632},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=209053},
        abstract = {},
        keywords = {AI Utilisations, Consumer Perspective, Client Contentment, Confidence, Safety, Customisation, Service Excellence, Online Banking, Greater Chennai.},
        month = {October},
        }