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@article{209054,
        author = {Ms.Sandhya B},
        title = {Impact of AI-Driven Personalization on Consumer Purchase Decision-Making: An Empirical Study of Consumers in Chennai City},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {5},
        pages = {763-777},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=209054},
        abstract = {},
        keywords = {AI Personalization, Artificial Intelligence, Consumer Behaviour, Purchase Decisions, Chennai City.},
        month = {October},
        }