A Study on Consumer Attitude towards Soft Drinks Advertisements

A Study on Consumer Attitude towards Soft Drinks Advertisements
Author(s):
Kakumanu Kiran Kunmar, K. Rama Mohana Rao
Keywords:
Advertisement, Attitude, Brands, Consumer, Satisfaction, Soft Drinks
Abstract
Advertising is the most visible promotional instrument that transmits an effective message from the marketer to a group of individuals. In promotion soft drinks, advertisement plays a significant role and is the best medium to motivate customers. As the soft drink markets are growing extensively and there is a substantial increase in the number of customers preferring soft drinks, the importance of attracting them also grew. It has achieved greater importance in recent years because of patronage by the general public, and the government’s interest to promote the industry. Most of the drinks manufactured by various units and their turnover have been on increase over the years. It is revenue giving industry to the manufacturers and also the government as well. The present paper examines the consumer attitude towards the advertisement of soft drinks by different firms. The results and implications may help the soft drink companies to create better customer base with attractive advertisements.
Article Details
Unique Paper ID: 145453 Publication Volume & Issue: Volume 4, Issue 10 Page(s): 192 - 201
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