Store Promotion Preferences: A Demographic Analysis
Dr. Astha Joshi, Dr. Geeta Nema
Store Promotion, Advertising, Brand Image
Today’s creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Thus studying store promotion has become an important element in retailing that is a team effort involving senior management, architects, merchandising managers, buyers, the visual merchandising director, designers, and staff.. Store management starts with the store building itself. The management decides on the store design to reflect the products the store is going to sell and how to create a warm, friendly, and approachable atmosphere for its potential customers.