Denim Wear Industry: A Study of the Unorganised Sector in Delhi
Author(s):
Raghav Singhal, Devyani Madan
Keywords:
denim, jeans, unorganized manufacturing of denim, knitting, apparel;
Abstract
This article explores the unorganised sector of denim wear industry in India. The study is specifically restricted to the physical location of Tank Road, Karol Bagh, in Delhi. For this research, five individuals are interviewed to get the knowledge about the operations of this sector concerning different factors influencing the profitability and sales volume in this business. Qualitative and quantitative methods were used to seek knowledge about profitability and sustainability of this market segment. The research also focused on analysing whether a new firm can enter the market easily and sustain in the market or not. This study is also aimed at finding factors which cause seasonality in this market and their respective reasons. Manufacturing of denim wear is done by different individuals specialising in a particular step of the entire process. Entire cost process was analysed to find that it is less viable to sell denim wear to fellow wholesalers than to the retailers.
Article Details
Unique Paper ID: 146565

Publication Volume & Issue: Volume 5, Issue 1

Page(s): 119 - 124
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Last Date 25 August 2020

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