A STUDY ON CONSUMER PREFERENCE TOWARDS SEOYON E ? HWA CYCLE SHARING WITH SPECIAL REFERENCE TO CHENNAI CITY

A STUDY ON CONSUMER PREFERENCE TOWARDS SEOYON E ? HWA CYCLE SHARING WITH SPECIAL REFERENCE TO CHENNAI CITY
Author(s):
LINGESHWARAN.K, SIRANJEEVI SIVAKUMAR , Dr. Ch. Bala Nageswara Rao
Keywords:

Abstract
In our country cycle industry is one of the fastest growing. Seoyon e – hwa cycle sharing is one of the leading company in market leadership. In this study is mainly observed that consumers reference towards Seoyon e – hwa cycle sharing. This kind of research is helps to know the consumer preferences of our company product such as Seoyon e – hwa cycle sharing. Most of the consumers are refering this product because, our company products are high quality with long time life. Consumer referral based on customer loyalty and customer satisfaction. Seoyon e – hwa cycle sharing is built a long term brand image in customer mindset. Our product occupy distinct place in the customer mind and positive customer based brand equity. Customer expected values are meets the actual values.
Article Details
Unique Paper ID: 147093 Publication Volume & Issue: Volume 5, Issue 4 Page(s): 137 - 143
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