HDFC STANDARD LIFE INSURANCE COMPANY ON CUSTOMERS BUYING BEHAVIOR IN INSURANCE INDUSTRY
Author(s):
MOHAMMAD NAHIDA SULTHANA, PERUMANLA.SUSHMA
Keywords:
Insurance, Consumer Satisfaction, Consumer Awareness.
Abstract
This study explores satisfaction level of customer’s perception towards Insurance. Due to increasing awareness among people about their uncertainty of life and increasing competition in Insurance sector, it is significant for Insurance Companies to understand the requisite of their customers. The main aim of this study is to know the consumer satisfaction towards Insurance. This study is based on primary data which is collected through questionnaire among 100 policy holders and data were analyzed with multi variety statistical tools like percentage, bar diagrams and pie chats were used to identify the factors responsible for consumer satisfaction towards Insurance. People are insecure towards risks and uncertainties. Time of death of a person is not certain. Every prudent man is more cautious about preventing them from risk or minimizing or providing effect against it. Due to change in taste and preference of the policyholder it is becoming difficult for the insurance company to understand and measure the service effectively.
Article Details
Unique Paper ID: 149431

Publication Volume & Issue: Volume 6, Issue 12

Page(s): 935 - 941
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Last Date 25 August 2020

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