This innovative site allows for good farmer, retailer and supplier communication, it allows farmers to login and communication to respective dealers/buyers. When dealers publish an advertisement or offer, the respective farmers get notified via e-mail message. Farmer can directly contact suppliers by searching online. Farmer may submit their grievances online. Farmers get notification of any new offers/schemes.
It implements a conceptual framework for modeling the production system at a farm scale. The web system supports the design of the production system, which logically split in three parts: the decision support subsystem, the technical sub-system, and the bio-physical subsystem.