INFLUENCE OF DEMOGRAPHIC FACTORS ON CONSUMER BEHAVIOUR FROM THREE DIFFERENT REGIONS OF ANDHRA PRADESH
Author(s):
P Meena Kumari, V. Chandra Sekhara Rao
Keywords:
Retail markets – growth –satisfaction – Organized retail formats
Abstract
Retailing is not a new concept for a populous country like India. It has gradually heading towards Global Economic Super Power by 2020. The retail sector in India is expected to be the biggest beneficiary of this growth story. The retail industry in India is estimated to be Rs.31 trillion in size, contributing around 20% to national GDP. Food and Grocery sales had the largest contributions to retail sales in India, followed by apparel, jewelry and consumer durables. With an estimated size of over Rs.38,000 billion in 2015 the sector has grown rapidly at a CAGR -11% over the last 2 years – higher than the GDP growth of India during the same period. There are three key enablers in the development and growth of retail sector in India
Article Details
Unique Paper ID: 152069

Publication Volume & Issue: Volume 8, Issue 2

Page(s): 340 - 344
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