COLLISION OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO COSMETIC PRODUCTS: A STUDY IN MADURAI REGION

COLLISION OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO COSMETIC PRODUCTS: A STUDY IN MADURAI REGION
Author(s):
Mohamed Riaz, Abdul Jaleel
Keywords:

Abstract
Nearby study primarily aims at exploring a variety of factors that influences consumer buying behavior and to recognize an assortment of advertisement used by the sellers in array to motivate the consumer buying behavior and purchase decision related to cosmetic product because in current scenario this industry is one of the fastest growing industries in India. This study is used to investigate the impact of advertisement on consumer buying behaviour towards cosmetic industry. Keywords: Advertisement, Consumer, buying behavior, Cosmetic industry.
Article Details
Unique Paper ID: 146140 Publication Volume & Issue: Volume 4, Issue 11 Page(s): 1435 - 1439
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