A study on consumer attitude towards online shopping

A study on consumer attitude towards online shopping
Author(s):
Zenia garg
Keywords:
online shopping, consumer behaviour, traditional shopping
Abstract
Online shopping is form of e trading from where consumers buy goods and services using the internet mode. The emergence of the internet has created opportunities for business organisations to stay competitive by providing customers using a convenient ,faster and cheaper way to make a purchase. According to the study more than 4.57 billion using internet for online shopping of books ,airline ,household goods etc. Therefore the present research focused on exploring the factors influencing customers to buy online. Primary data was collected from 100 respondants using random sampling technique with the help of structured questionnaire. From the study we found that most of the people use online shopping due to factors such as convenience, wide range of products offered and ease of payment but people also fear the risk of unauthorised websites, misuse of personal information and many more. So we suggest that there should be more secured sites and customers should be assured of online shopping by providing safe and secure products delivery
Article Details
Unique Paper ID: 150334 Publication Volume & Issue: Volume 7, Issue 5 Page(s): 24 - 28
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