CUSTOMERS’ SATISFACTION TOWARDS DINAMALAR NEWSPAPER WITH SPECIAL REFERENCE TO UDUMALPET TALUK
Author(s):
Dr.V.SUGANTHI
Keywords:
Dinamalar Newspaper, Customer, Satisfaction
Abstract
Reading newspaper is a great practice in our modern life. Reading Newspaper keeps everyone one of them aware of the current affairs. This paper focus on the customers’ satisfaction towards “The Dinamalar” newspaper. It is very essential to see the consumer behavior and to increase their satisfaction level. The main objective of this study is to increase the understanding about the consumers’ preference towards the Dinamalar newspaper. For this, the samples of 200 Dinamalar newspaper readers have taken from the total population of Udumalpet Taluk based on convenience sampling method. The data collection is based on the primary data source. The primary data was collected through questionnaire and personal interview of the Dinamalar Newspaper readers. The present study finds that majority of Dinamalar Newspaper readers are satisfied with almost all aspects of the news provided in the Newspaper.
Article Details
Unique Paper ID: 150771

Publication Volume & Issue: Volume 7, Issue 9

Page(s): 310 - 314
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