The Future of E-Tailing in India

The Future of E-Tailing in India
Author(s):
V.R.Hiremath, Dr.Sanjeev Ingalagi, Dr.Alok.V.Gaddi
Keywords:
e-Retailing, e-Tailing, Online Retailing
Abstract
Internet has become an integral part of this growing population segment for remaining connected with friends, accessing emails, buying movie ticket sand ordering food. The changing lifestyles of the country’s urban population have also led many people relying on the internet for their shopping needs. The trend of online shopping is set to see greater heights in coming years, not just because of India’s rising internet population, but also due to changes in the supporting ecosystem. The borderless medium of internet technology changed the scenario of the retailing in India. The electronic retailing (e-Retailing, e-Tailing, Online Retailing, etc.) is described as transactions that are conducted through interactive online computer systems, which link consumers with sellers electronically, where the buyer and merchant are not at the same physical location. This paper attempts to provide a clear picture about the e-tailing in India and its future prospective. It also attempts to draw the future growth of e-tailing in India based on the detailed survey of e-tailing companies.
Article Details
Unique Paper ID: 151217 Publication Volume & Issue: Volume 7, Issue 12 Page(s): 329 - 333
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