Understanding the Difference Between Online and Offline Shopping and Consumer Behavior Towards Online Mode of Shopping
Anita Monga, Dr. K V Ramana Murthy
Online shopping, Offline shopping, Consumer behavior, E-Commerce, etc.
In today's world, the Internet has grabbed the interest of retail merchants. A survey was conducted by ComScore, a multinational digital measurement and analytics company. E-tailing, or online retail, is at an all-time high right now, with domestic retail sites dominating. E-commerce is giving birth to a new industry in India that has a lot of potential. It is mostly changing corporate processes as well. In this new era of E-Commerce, it's critical to understand the consumer's perception of online shopping. As a consequence, E-tailers must be aware of and understand the relationship between service quality, customer satisfaction, trust, and purchasing behavior. These days, e-commerce, or online buying has become a more convenient and popular option for consumers. This one-of-a-kind purchasing approach is really unique. Online shopping has been shown to satisfy modern consumers' desires for ease and speed. Some consumers, on the other hand, are still reluctant to buy online. For example, consumers seem to be reluctant to make purchases online owing to a lack of confidence. Before making a purchase, consumers may want to inspect and feel the items, as well as meet up with friends and get further feedback. Consumer behavior is the lifeblood of every business. Furthermore, as businesses expand their online presence, they are seeing that some consumers are still reluctant to take the plunge. A recent research looked at consumer incentives that affect online purchasing behavior. It's still unclear what factors influence internet purchasing decisions. This article looks at the differences between online and physical buying, as well as customer attitudes about internet shopping.
Article Details
Unique Paper ID: 152288

Publication Volume & Issue: Volume 8, Issue 1

Page(s): 1361 - 1365
Article Preview & Download

Share This Article

Conference Alert


AICTE Sponsored National Conference on Smart Systems and Technologies

Last Date: 25th November 2021

SWEC- Management


Last Date: 7th November 2021

Go To Issue

Call For Paper

Volume 9 Issue 10

Last Date for paper submitting for March Issue is 25 March 2023

About Us

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org

Social Media

Google Verified Reviews

Contact Details

Email: editor@ijirt.org
Website: ijirt.org