Understanding the Difference Between Online and Offline Shopping and Consumer Behavior Towards Online Mode of Shopping
Author(s):
Anita Monga, Dr. K V Ramana Murthy
Keywords:
Online shopping, Offline shopping, Consumer behavior, E-Commerce, etc.
Abstract
In today's world, the Internet has grabbed the interest of retail merchants. A survey was conducted by ComScore, a multinational digital measurement and analytics company. E-tailing, or online retail, is at an all-time high right now, with domestic retail sites dominating. E-commerce is giving birth to a new industry in India that has a lot of potential. It is mostly changing corporate processes as well. In this new era of E-Commerce, it's critical to understand the consumer's perception of online shopping. As a consequence, E-tailers must be aware of and understand the relationship between service quality, customer satisfaction, trust, and purchasing behavior. These days, e-commerce, or online buying has become a more convenient and popular option for consumers. This one-of-a-kind purchasing approach is really unique. Online shopping has been shown to satisfy modern consumers' desires for ease and speed. Some consumers, on the other hand, are still reluctant to buy online. For example, consumers seem to be reluctant to make purchases online owing to a lack of confidence. Before making a purchase, consumers may want to inspect and feel the items, as well as meet up with friends and get further feedback. Consumer behavior is the lifeblood of every business. Furthermore, as businesses expand their online presence, they are seeing that some consumers are still reluctant to take the plunge. A recent research looked at consumer incentives that affect online purchasing behavior. It's still unclear what factors influence internet purchasing decisions. This article looks at the differences between online and physical buying, as well as customer attitudes about internet shopping.
Article Details
Unique Paper ID: 152288

Publication Volume & Issue: Volume 8, Issue 1

Page(s): 1361 - 1365
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