Bottom of pyramid model works well in rural markets in India
Annie Pillai, Dr Vidya Hattangadi
Bottom of pyramid is an economic model; the phrase was first used by American president Franklin D Roosevelt referring to the poor and deprived people who go unnoticed at the base of the economic pyramid. Economists all over the world have realised that at the bottom of the economic model people consume everything only the difference being the consumption is frugal in size but it is voluminous consumption leading to greater sales revenue. Most companies find the segment at the bottom of pyramid attractive from the sales revenue point and therefore they design smart strategies for tapping the market. The size of this segment is not small; it is over 4 billion people.
Article Details
Unique Paper ID: 152970

Publication Volume & Issue: Volume 8, Issue 5

Page(s): 181 - 184
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