A STUDY ON THE EVALUATION OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES OF A PUBLIC UNIVERSITY ON THE DEVELOPMENT OF THE COMMUNITY IN INDIA
Author(s):
DR.G.SUDHAKAR, MR. R. SRINIVASA RAO
Keywords:
Corporate Social responsibility, Community Development, Education, Health, Environment protection, Employment opportunity, Road construction and Security
Abstract
Corporate Social responsibility is not a requirement but a responsibility of an organization for the impact of its decisions and activities on society and the environment, through transparent and ethical behaviour. The main objective of the study was to find out the impact and evaluate the Corporate Social Responsibility activities on community development by the contributions of Public University in India. The identified independent variables for this study were education, health, environmental protection, employment opportunity, roads construction and security. To bring this objective into life, the researcher used primary sources of data; which was collected through structured questionnaire with five point Likert scale. The researcher employed causal research design for this study. The target populations of the study were household heads or residents living in that area or vicinity of the University. 459 sample size was determined by using Yamane’s formula, and the researcher had employed judgmental sampling technique to select the representatives. This research is quantitative in approach hence; the collected data was analyzed by using correlation and regression models through SPSS version 21. And it has been found that employment opportunity has the highest impact on community development, followed by health, education, environmental protection and security respectively whereas the factor roads construction was found to be insignificant. Based on these findings possible recommendations that contribute to the betterment of the community which leads to the development are forwarded.
Article Details
Unique Paper ID: 153065

Publication Volume & Issue: Volume 8, Issue 5

Page(s): 371 - 377
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