THE PHENOMENAL RISE OF ONLINE SHOPPING DURING THE PANDEMIC -A CUSTOMER’S PERSPECTIVE
Author(s):
Dr. Jacqueline Williams
Keywords:
Pandemic, Online Shopping, framework.
Abstract
The Covid 19 pandemic has pushed people to resort to online shopping and this trend will continue even after the pandemic is over. The main purpose of the study is to analyze the impact of online shopping on people’s lives and examine the key drivers that affect shopping. The data for this article has been collected by administering a questionnaire using google forms. The questionnaire comprises of a combination of closed ended and open-ended questions. A survey of 118 people was conducted. The report is comprehensive and tries to investigate the future changes that may affect the modalities and framework of shopping online. The conclusions provide a note to leverage digital opportunities for the disadvantaged nations, which are backward and have suffered during the pandemic, without any help. The collective efforts of the international community can aid to harness this online tool to benefit the world at large.
Article Details
Unique Paper ID: 153876

Publication Volume & Issue: Volume 8, Issue 8

Page(s): 256 - 260
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