IMPACT OF PRE-PURCHASE AND POST PURCHASE OF LIFE INSURANCE PRODUCTS

IMPACT OF PRE-PURCHASE AND POST PURCHASE OF LIFE INSURANCE PRODUCTS
Author(s):
Mettu Sravani
Keywords:
life insurance, decision-model, strategies.
Abstract
This will determine the attributes which influence consumer decision making process while opting for any financial instruments or tax saving instrument like life insurance depending upon its flexibility, reliability of brand, liquidity and many other features. By understanding financial services can improve business for companies on the basis of the better service received. The insurance firms strive to identify customer requirements and develop strategies that allow them to meet the service level provided their competitors. This study tries to analyse which insurance company they prefer.
Article Details
Unique Paper ID: 153984 Publication Volume & Issue: Volume 0, Issue no Page(s): 270 - 273
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