A STUDY ON CUSTOMERS SATISFACTION TOWARDS ONLINE BANKING TRANSACTIONAL SERVICE WITH SPECIAL REFERENCE TO CHENNAI CITY

A STUDY ON CUSTOMERS SATISFACTION TOWARDS ONLINE BANKING TRANSACTIONAL SERVICE WITH SPECIAL REFERENCE TO CHENNAI CITY
Author(s):
MALINI S
Keywords:
Online banking, Customer, satisfaction, Transactional service
Abstract
The banking sector has been emerging over decades as a highly vibrant and dynamic sector in Indian Economy. The technological innovation and rapid growth in information technology result in simplified financial transactions over the internet. The objective of the study is to find out the customer satisfaction related to Online banking transactional service. The study was analyzed with 120 respondents. Simple percentage analysis and Ranking analysis were the statistical tools used. The conclusion is that the online banking provides more convenience and flexibility to the customers.
Article Details
Unique Paper ID: 154277 Publication Volume & Issue: Volume 8, Issue 10 Page(s): 403 - 406
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