FACTORS THAT CONTRIBUTE TOWARDS TALENT ATTRACTION IN HOTEL INDUSTRY: A QUALITATIVE STUDY WITH SPECIAL REFERENCE TO THE CITY OF MUMBAI AND ITS SUBURBS.
Author(s):
Anupam Dhoundiyal , Dr. Punita Soni, Dr. Rakesh Dhoundiyal
Keywords:
Talent attraction, Employee retention, Career preference, Talent management, Hotel industry
Abstract
Mumbai is also known as the financial capital of India. It has some of the most luxurious and historic hotels of India. Although the hotel industry of Mumbai is amongst the cities which enjoys some of the best average room revenues (ARRs) and room occupancies in India and can efforts better working environment for staff, still the city losses a large number of hotel professionals towards other lucrative career options like shipping industry and abroad placements. To replenish this manpower, it needs robust strategy to attract young talent passing out from hospitality colleges. Purpose: The purpose of the study is to find out the factors that can contribute towards attracting talent in hotels. The study is conducted on the students of final year enrolled in undergraduate programmes of hospitality studies/ hotel management/ culinary arts with different universities in or near city of Mumbai. Research Design/ Methodology: Students were approached through their course coordinators/ teaching faculty. Questions asked in interviews were: the hotels students want to commence their career with, the reasons to choose these hotels and source of information regarding these hotels. Interviews were conducted on 234 students via online meeting platforms/ video calls and responses noted down for further analysis. Findings: There were 18 brands/ hotel properties listed by students out of which first 10 brands/hotels were choice of more than 87% students. The main factors as stated by students motivated to choose these hotels were social influence, career outcome, internal environment, learning and development culture. Personal references and observation during their visits to hotels for ODCs and industrial training were main sources of information for respondents.
Article Details
Unique Paper ID: 154800

Publication Volume & Issue: Volume 8, Issue 12

Page(s): 306 - 314
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