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@article{155435,
        author = {S.Sathiyavani and Dr.P.GURUSAMY},
        title = {A STUDY ON CSR PRACTICES TOWARDS PRIVATE BANKING SECTOR},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {9},
        number = {1},
        pages = {764-766},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=155435},
        abstract = {CSR, which first appeared in 1960, was an attempt to connect business and society. Corporate social responsibility (CSR) refers to tactics that corporations or businesses use to conduct business in a way that is ethical, socially responsible, and developmentally useful to the community. It is a concept in which businesses, in addition to profit and growth, exhibit concern for societal and environmental welfare by accepting responsibility for their actions' influence on stakeholders, employees, shareholders, consumers, suppliers, and civil society. It considers the social and environmental consequences of a company's financial decisions. With the growing need for economic development around the world, financial institutions are being called upon to play a major role in efforts to eradicate poverty and achieve fair and sustainable development.},
        keywords = {Corporate, Banks, Employee, Perception.},
        month = {},
        }