Cause Related Marketing- Advancement with the Digital World
Author(s):
Sudeep Kundu, Christopher Rajkumar
Keywords:
Cause-Related Marketing, Marketing, Awareness, Innovation, Strategies, Ideas, Fundraising, Social-Cause, Charity
Abstract
This paper focuses on "Cause Related Marketing" (CRM), a CRM strategy that is frequently adopted by for-profit businesses. Cause-related marketing is becoming a preferred method for businesses to create awareness of their product or brand as they struggle to contact customers efficiently (Pia Pieper,2019). To compare individualist and collectivist cultures, this paper examines (i) how various company users engage and spread cause-related communication, and (ii) investigate how people perceive cause-related marketing campaigns online. A CRM campaign can be used very efficiently to fulfil multiple goals at once, especially in times when ethical consumption and environmental consciousness are hot topics (Pia Pieper,2019). This paper offers a thorough understanding of prospective important success variables. The results provide useful information for businesses and nonprofit organizations, which should apply various approaches depending on the culture.
Article Details
Unique Paper ID: 158004

Publication Volume & Issue: Volume 9, Issue 8

Page(s): 430 - 436
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