IMPACT OF COVID-19 PANDEMIC ON ONLINE SHOPPING PATTERN WITH REFERENCE TO BRANDED APPARELS IN THANE CITY.

Dr. Bhavana Trivedi; Mrs. Ekta Wani

IMPACT OF COVID-19 PANDEMIC ON ONLINE SHOPPING PATTERN WITH REFERENCE TO BRANDED APPARELS IN THANE CITY.

Authors: Dr. Bhavana Trivedi, Mrs. Ekta Wani

Unique Paper ID: 159554
Volume: 9
Issue: 12
PageNo: 249-254

Keywords: Covid-19 Digital marketing Social media platforms online buying pattern consumer preference

Abstract:
The trend of online shopping has gained immense benefits to the consumers in the present day world. Consumers all over the world are getting the services, through this type of platform, under one roof. The main aim of the paper is to test the impact of COVID-19 on online shopping patterns of the consumers in terms of branded apparels. The author has tried to highlight whether, due to this pandemic situation, there is any change in the pattern of shopping online by the consumers and how the marketers can have an upper edge in the digital competitive market, by adopting different online marketing strategies. For the present study 250 respondents across Thane region were chosen as the sample frame. The findings of the study reveal the fact that platforms such as Facebook and Instagram are more frequently used by the consumers. They generally see that the marketers are advertising the health care products and online courses very regularly, followed by the groceries, during the pandemic situation.

Download article

email to a friend

Cite This Article

ISSN: 2349-6002
Volume: 9
Issue: 12
PageNo: 249-254

IMPACT OF COVID-19 PANDEMIC ON ONLINE SHOPPING PATTERN WITH REFERENCE TO BRANDED APPARELS IN THANE CITY.

Available:https://ijirt.org/Article?manuscript=159554

27 Mar, 2023

The Study of impact of demographic factors on investment preferences and decisions of individual investors with special reference to Mumbai city

24 Mar, 2023

The study of performance of women entrepreneurship and its relationship with self efficacy with special reference to Mumbai

23 Mar, 2023

A Study on Selected Factors Affecting Adoption of Mobile Banking In Palghar District And Its Impact on Financial Inclusion

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry