A SURVEY ON THE USAGE AND IMPACT OF OTT PLATFORMS IN AMADALAVALASA MANDALAM OF ANDHRA PRADESH
Author(s):
V.Usha Padmini
Keywords:
Audience, over-the-top, consumption pattern
Abstract
OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. OTT has essentially expanded the entertainment canvas for consumers enabling them to explore a wider range of genres at a lower cost than the alternate mediums. There is a shift in consumption patterns and audience preferences; with more options available to customers
Article Details
Unique Paper ID: 161282

Publication Volume & Issue: Volume 10, Issue 3

Page(s): 189 - 191
Article Preview & Download


Share This Article

Conference Alert

NCSST-2023

AICTE Sponsored National Conference on Smart Systems and Technologies

Last Date: 25th November 2023

SWEC- Management

LATEST INNOVATION’S AND FUTURE TRENDS IN MANAGEMENT

Last Date: 7th November 2023

Go To Issue



Call For Paper

Volume 10 Issue 1

Last Date for paper submitting for March Issue is 25 June 2023

About Us

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org

Social Media

Google Verified Reviews