A SURVEY ON THE USAGE AND IMPACT OF OTT PLATFORMS IN AMADALAVALASA MANDALAM OF ANDHRA PRADESH

A SURVEY ON THE USAGE AND IMPACT OF OTT PLATFORMS IN AMADALAVALASA MANDALAM OF ANDHRA PRADESH
Author(s):
V.Usha Padmini
Keywords:
Audience, over-the-top, consumption pattern
Abstract
OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. OTT has essentially expanded the entertainment canvas for consumers enabling them to explore a wider range of genres at a lower cost than the alternate mediums. There is a shift in consumption patterns and audience preferences; with more options available to customers
Article Details
Unique Paper ID: 161282 Publication Volume & Issue: Volume 10, Issue 3 Page(s): 189 - 191
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