METAVERSE AS THE NEXT STEP IN SOCIAL MEDIA EVOLUTION

METAVERSE AS THE NEXT STEP IN SOCIAL MEDIA EVOLUTION
Author(s):
Dr.B.Sivaranjani, K. S. Abinaya Shree, S. Viveaka
Keywords:
metaverse, BERT, advertising, text mining, sentiment analysis.
Abstract
Metaverse missions have become technologically advanced in recent years, increasing the number of users while simultaneously changing the perception of internet use. As a result, collaborations in the business world are regularly recognized with metaverse projects attracting the attention of companies. In this context, we conducted sentiment analysis experiments for five different clothing brands, sportswear brands, and retail brands serving similar fields of activity (Adidas; Balenciaga; H&M; Nike; and Zara). The BERT architecture (a language demonstration model) was used in these experiments. Positive shares on Twitter for these companies increased significantly.
Article Details
Unique Paper ID: 161417 Publication Volume & Issue: Volume 10, Issue 4 Page(s): 1 - 3
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