A STUDY ON CONSUMER'S PERCEPTION TOWARDS ONLINE BANKING IN MEERUT CITY

A STUDY ON CONSUMER'S PERCEPTION TOWARDS ONLINE BANKING IN MEERUT CITY
Author(s):
Dr. DEVYANI
Keywords:
Customer’s Perception, Factor Analysis, Online Banking Usage, Digital Technology.
Abstract
Online banking services are created by banks. Consumers may conduct banking transactions online from anywhere they have access to the internet. Mobile banking is one of the latest advances in internet banking; consumers may use it to access banking services 24 hours a day, without needing to visit a bank office for personal transactions. Mobile banking is a banking service given by banks to aid in the seamless and simple execution of financial transactions, as well as the effectiveness and efficiency with which consumers execute various transactions. The significant factors for the usage of online banking among customers are time-saving, ease of use, cost effectiveness, account information, speed, clear instructions, and quality of work. These factors encourage customers to use online banking.
Article Details
Unique Paper ID: 162666 Publication Volume & Issue: Volume 10, Issue 10 Page(s): 679 - 687
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